Studios Opened
Monthly Impressions
Monthly Web Traffic
FIT AF is a Modern Reformer Pilates studio chain that launched in 2023. With a heavy emphasis on community, driving innovation in the space and a tech-focused approach, FIT AF has created a studio environment that has built a loyal, engaged following leading to over 10 locations opened in two years.
The Challenge
When Mark and Michele Nelson set out to create a scalable, boutique fitness concept that would disrupt the heavily saturated industry, they knew they needed a long-term partner, that was experienced in brand launches, to bring FIT AF to market.
The Solution
As this was a fresh brand launch, we started by unifying their brand messaging, developing impactful creatives, and deploying a multi-channel campaign consisting of awareness, engagement and direct sales ads, search marketing and print media to become a household name.
“Big Boy Media Group has been a true partner for us, always available when we need them…their expertise in social media marketing, video production and photography is unmatched.”
-Mark Nelson, CEO of Fit as Fire